IVE’s Wonyoung has reached another milestone in her burgeoning career by setting a new record for the most brand deals among female idols of the 4th generation. She surpasses her groupmate Yujin’s previous record of nine, now boasting partnerships with renowned brands such as Innisfree, Dyson, Tommy Hilfiger, Miu Miu, and Kérastase. This impressive achievement positions Wonyoung as “the queen of brand deals.”
Other notable 4th generation female idols closely follow Wonyoung, including IVE’s Yujin, aespa’s Karina and Winter, NMIXX’s Haewon and Sullyoon, and LE SSERAFIM’s Sakura and Chaewon.
