BLACKPINK’s Jennie is no longer the face of cosmetics brand Hera after six years.
Jennie first modeled for Hera in 2019, promoting their “Seoul Beauty Philosophy.” The brand enjoyed massive success with products named after her, like the “Jennie cushion” and the “Jennie tint.”
Hera and Jennie have parted ways naturally, according to insiders.
Rumors say Stray Kids’ Felix might be the next model. He was spotted with a Hera cushion engraved with his name at Incheon Airport. Felix previously rocked Gongcha merch before landing a deal with Gongcha. Fans think Felix is a strong candidate for Hera.
Amore Pacific confirmed:
“It is true that Hera ended its model contract with Jennie,”
but did not reveal who’s next.
Netizens aren’t thrilled about the possibility of a male idol becoming Hera’s new face.
“It’s so random to use a male idol…”
“Huh? Felix?”
“Can we please stop using male idols for beauty brand models?”
“What do you mean, Felix? For a brand that focuses on female makeup products.”
Others say Felix fits the brand, but many remain skeptical.
“I hate using male idols for beauty brands.”
“Why do they keep using guys for women’s cosmetic brands?”
