BLACKPINK’s charismatic member, Jisoo, is making headlines once again as she recently participated in a stunning photoshoot for the contemporary clothing brand SELF-PORTRAIT. However, not everything about the campaign has pleased fans.
At first glance, the vibrant images from the shoot seem flawless, showcasing Jisoo in a variety of eye-catching outfits against dreamy backdrops. Yet, as fans dug deeper, it became apparent that the backgrounds were not what they seemed— they are entirely AI-generated, stirring up a mix of reactions online.
Photographer Drew Vickers artfully captured Jisoo set against these surreal, synthetic landscapes, described by the brand as a blend of “nostalgic and futuristic.” Instagram posts featuring Jisoo flickering between these imaginative dreamscapes have led to both admiration and scrutiny.
One particularly striking image was creatively transformed into a video, showcasing Jisoo gazing out a window framed by these unique AI-altered environments. The accompanying caption on social media highlighted how the Pre-Fall 2025 campaign “blurs the line between nostalgic and futuristic,” prompting a discussion around the use of technology in fashion.
While many praised the innovative approach, reactions from fans were decidedly mixed. Some were critical of the AI use, feeling it detracted from Jisoo’s natural beauty and artistry. “She deserves better than this,” lamented some commenters, echoing concerns about authenticity in the avant-garde visuals.
Conversely, there were fans who found the integration of AI to be a creative triumph. Supporters celebrated the artistic flair and the striking contrast it added to the overall aesthetics of the photoshoot. Despite the divided opinions, one viewpoint remains unanimous: Jisoo looks absolutely stunning in every frame.
As the industry grapples with the rising influence of artificial intelligence, the discussion surrounding this campaign hints at a broader conversation about the future of fashion photography. Regardless of the mixed reviews, Jisoo continues to shine and captivate her audience, reinforcing her status as a true K-pop icon.
