JYP Entertainment is facing backlash over its artists’ poor performance on domestic charts, sparking concern among fans and netizens.
Despite being a top K-pop agency, JYP acts like ITZY, NMIXX, and TWICE have recently failed to crack the Top 100 charts. TWICE’s latest single, “THIS IS FOR,” debuted at a low #98 on MelOn Daily Chart, fueling criticism of the company’s musical direction and promotional tactics.
Groups from other labels continue to chart long after release, but JYP artists are struggling to even enter the rankings. Fans wonder why – especially since ITZY has strong visuals and popular members like Yuna, Ryujin, and Yeji, while NMIXX has Sullyoon and Haewon.
Many blame outdated-sounding music and weak promotion strategies.
“JYP really seems to have fallen behind.
Other agencies’ songs continue to enter the Top 100 even after some time has passed,
but songs from JYP artists don’t even make it into the chart at all…”— Netizen on Pann
Critics also point out JYP’s unusual approach to new acts like Day6, who debuted with street performances rather than traditional music show exposure, which some feel limited their early visibility.
“Their songs don’t sound current, they feel kind of outdated, if that makes sense?”
“The music is behind the times, but the promotions and producing are also seriously lacking. They didn’t even give Day6 a proper debut and just had them perform in Hongdae lol. And they didn’t promote ‘Congratulations’ on music shows either. That was a really JYP move.”
“The last JYP song that had real public appeal was Nayeon’s ‘POP!’ back in 2022. Even Day6’s songs that charted were all older songs making a comeback.”
“The public doesn’t have any expectations from JYP anymore. No one even listens unless it goes mega-viral. Realistically, they don’t even get a chance.”
“I think it’s because they’re the only ones not using chart manipulation tactics lol. Park Jinyoung even said in an old interview that he doesn’t do sajaegi.”
Unless JYP lands a breakout hit soon, the company might continue to see declining chart success and waning public interest.
