NewJeans’ Minji is facing backlash as luxury brand ads spark fan frustration amid group’s ongoing hiatus.
The controversy began when L’OFFICIEL SINGAPORE’s Instagram posted Chanel’s LA MOUSSE Camellia Cream campaign featuring Minji. The ad, originally revealed in March 2025, highlights Minji’s “bare faced beauty.” Fans quickly reacted—not with praise, but irritation over the group’s focus on luxury brand deals while music promotions stall.
Many fans slammed NewJeans for “only going through with luxury brand-related content” lately.
“So they went back just to shoot luxury ads? That’s so pathetic.”
“It’s hilarious how they broke off the contract with ADOR and threw a tantrum saying they won’t promote, but when it comes to ad deals, they’re diligently keeping the contract and working with ADOR. I really think their reputation is now beyond repair even if they go back… They’re totally money-hungry, and they’re not even that old.”
“Of course they won’t give up the high-end brands.”
“It’s honestly so funny that they’re only doing high-end brand ads.”
The court ruled to ban NewJeans members’ independent activities, forcing them to return to ADOR for group promotions. The girls haven’t filed a re-appeal as of June 24, 2025, signaling possible acceptance of the decision.
Meanwhile, Danielle sparked similar reactions after attending OMEGA’s AquaTerra launch in Kyoto recently, fueling chatter about the group “crawling back” to the scene with brand appearances instead of new music.
“What even is this? Sneaking back to the K-Pop scene like this is just deceptive.”
“She’s gorgeous.”
“Their relationship with ADOR is wrecked or whatever but they can still shoot ads together…”
Fans remain divided as NewJeans members juggle legal battles, contract drama, and focus on luxury endorsements amid an extended hiatus with no clear comeback in sight.
