NewJeans is facing controversy as they announce upcoming YouTube content while in a legal standoff with their label, ADOR.
The drama kicked off on June 10 when NewJeans surprised fans through their fan app, Phoning. They revealed exclusive content is set to drop on June 12 at 7:00 PM KST. Speculation is rife that it may be behind-the-scenes footage from their previous projects.
This announcement comes as the group is currently on an indefinite hiatus due to a messy legal battle with ADOR. Recent court hearings suggested a possible settlement, but NewJeans outright rejected it, citing a complete breakdown of trust.
Fans are buzzing online, trying to piece together what this could mean for the group. Here’s what netizens are saying:
"What’s this?"
"Did they decide to return?"
"I think this is unreleased behind-the-scenes content from an old episode."
"They probably filmed this before. ADOR will just do their work."
"Fans probably would boycott it."
"NewJeans return…"
Many wonder if this content release could mark a shift in NewJeans’ tumultuous relationship with their label, or if it’s just a way for ADOR to profit off their fanbase amid the ongoing conflict.
Stay tuned as the situation unfolds!
Twitter Reactions:
@example: “I wonder if fans would watch it or not.”