NOWADAYS is facing a major rebranding move.
The rookie boy group is now set to be called NOWZ, just one year after their debut. On June 2, the news broke as Cube Entertainment officially announced the change. The agency released a new logo motion for NOWZ across the group’s social media channels.
With this new identity, NOWZ aims to reshape their image and explore fresh concepts.
The name NOWZ combines “NOW,” signifying the present, and “Z,” representing new beginnings. They’re looking to break away from traditional K-pop formulas. The plan is to deliver music and visuals that truly reflect their artistic direction.
Cube Entertainment stated they are excited for this new chapter.
NOWZ is ready to make their mark in the K-pop scene. Fans are eagerly waiting for what’s next!