Kim Soo Hyun’s scandal costs him SHABUALLDAY contract as Kim Woo Bin takes over
SHABUALLDAY has dropped actor Kim Soo Hyun as its exclusive model amid his ongoing controversy with the late Kim Sae Ron.
On June 2, the shabu-shabu brand announced actor Kim Woo Bin as its new official model.
Our brand’s official model is actor Kim Woo Bin. SHABUALLDAY and Kim Woo Bin will fill a fresh day together. ALLDAY will be waiting for you here.
— SHABUALLDAY
Kim Soo Hyun was first signed last July but lost the contract after the scandal surfaced. Franchise owners were left confused as many stores still used Kim Soo Hyun’s images on interiors and promotional materials, including placemats.
The fallout continues for Kim Soo Hyun as some companies are suing him for over $2 million, demanding the return of model fees and damages.
Kim Soo Hyun Sued For Over $2 Million By Companies That Signed Him As A Model
Kim Soo Hyun admitted to dating Kim Sae Ron for about a year after she turned adult but denied other rumors.
Kim Soo Hyun Firmly Denies Dating Kim Sae Ron When She Was A Minor
The situation is still developing as Kim Soo Hyun faces legal and career challenges. SHABUALLDAY has moved on with Kim Woo Bin amid the chaos.