Choo Young Woo jumps ahead of Lee Jung Jae and Park Bo Gum in brand reputation rankings.
The rising rookie actor is now the hottest name in Korean entertainment. His recent successes include The Trauma Code: Heroes on Call, Mercy for None, and Head Over Heels.
Choo has been dominating buzz and global fan attention with his consecutive hit projects.
On July 22, the Korea Corporate Reputation Research Institute released its latest brand reputation analysis for actors covering June 22 to July 22. The study analyzed 146,034,155 pieces of brand big data for 100 actors based on participation, media, communication, and community indexes.
Choo Young Woo ranked 1st, surpassing heavyweights Lee Jung Jae (2nd) and Lee Byung Hun (3rd).
Other notable top 10 actors include Park Bo Gum, Jo Yu Ri, Park Bo Young, Cho Yi Hyun, Lee Jong Suk, Im Si Wan, and Park Gyu Young.
Choo debuted in 2021 and his rapid rise to the top spot signals massive popularity and undeniable talent.
"He has delivered one after another successful projects in the last few months," the report highlighted.
Choo Young Woo’s continued climb is shaking up the Korean entertainment landscape. The industry is watching closely.