They’ve signed with a global brand.
In an exciting turn of events, rookie girl group ifeye has landed a significant brand partnership just weeks after their debut. The six-member group, managed by Hi-Hat Entertainment, is already making waves in the K-pop scene.
The group was recently chosen as the new face of Dr. Jart+, a prestigious global skincare brand. This collaboration marks ifeye’s first brand endorsement since they burst onto the scene on April 8, 2025, with their debut EP, ERLU BLUE.
As part of their partnership, ifeye will promote Dr. Jart+’s latest line of face masks. Scoring a major brand deal so early in their journey is no small feat, indicating the group’s promising potential and appeal to a wider audience.
This high-profile collaboration joins them with other K-pop giants like ENHYPEN, who became Dr. Jart+’s first global ambassadors back in 2023.
Currently, ifeye is actively promoting their catchy title track, “NERDY,” and fans can’t get enough of their energetic performances. To check out their latest music, click below:
