Seventeen Named First Brand Ambassador for Bibigo Global
CJ CheilJedang announced on May 19 that its brand, Bibigo global, has chosen Seventeen as its inaugural brand ambassador, kicking off a global marketing campaign aimed at international audiences. This collaboration seeks to tap into the Gen Z consumer base by leveraging the appeal of the popular K-pop group.
Under the slogan “Taste What’s Beyond,” the campaign will involve various activities, including promotional videos, product launches, and pop-up events. The company aims to convey an authentic K-food message while showcasing innovation and the diverse charm of Seventeen.
Seventeen, a globally recognized K-pop group that debuted in 2015, was selected for its vibrant energy, which aligns well with Bibigo’s brand image. The campaign video will debut on May 20 on Bibigo’s official social media channels, including Instagram, TikTok, and X (formerly Twitter).
The short video will showcase Seventeen members enjoying Bibigo products like gimbap, hot dogs, and tteokbokki. Additionally, a dedicated “Bibigo | Seventeen” microsite will launch on May 23, where fans can find more details about the collaboration.
On the same day, limited-edition Bibigo products featuring Seventeen’s team colors will be available on CJ CheilJedang’s official mall, CJ The Market, and the Olive Young online mall. Bibigo will also have a booth at Seventeen’s 10th debut anniversary event, “B-DAY PARTY,” from May 23 to 25 at Sebitseom in Seoul, where 20,000 collaboration products will be distributed.
Fans will have the opportunity to collect digital stamps at CJ THE KITCHEN in Seoul’s Jung-gu and redeem them for a Seventeen photo card at the event venue. CJ CheilJedang plans to further expand this initiative to global consumers with another wave of “Bibigo | Seventeen” products set to launch later this year in markets such as Japan and the United States.
A representative from CJ CheilJedang stated, “We expect this collaboration with Seventeen to help us engage more deeply with global consumers,” reiterating the company’s commitment to promoting Bibigo and K-food worldwide through diverse campaign activities.
