Suzy faces wedding rumors — her agency CEO threatens legal action
Kim Jang Kyun, CEO of Management SOOP, took to Instagram on August 28 to warn about legal consequences for spreading false rumors.
“You’re going to be in so much trouble… if you get caught spreading false rumors…”
— Kim Jang Kyun
The anger was sparked by a jjirashi — a tip sheet with unconfirmed info — claiming Suzy is set to marry Kim Byung Hoon, CEO of APR, the company behind K-beauty brands APRILSKIN and Medicube.
The rumors exploded online, especially on Theqoo, with posts about Suzy “marrying rich” going viral.
Post title: It looks like Suzy’s going to marry rich after all.
Post body: The articles are going to come soon, LOL.
Both Suzy’s agency and APR denied the claims as groundless, but the rumor kept spreading until her agency CEO stepped in.
Speculation grew that APR itself might have spread the jjirashi for marketing, as multiple articles about Kim Byung Hoon’s business success appeared just before the wedding rumors.
Headlines about Kim Byung Hoon’s company included:
- APR’s Kim Byung Hoon, the 36-Year-Old Billionaire Aims For No. 1 In The World
- Who Is Kim Byung Hoon, CEO of APR? The rising K-beauty powerhouse who became a billionaire after topping market cap rankings
- APR’s Medicube PDRN Skincare Line Surpasses 15M Cumulative Sales
- “K-Beauty’s No. 1 in Market Cap” APR Founder & CEO Kim Byung Hoon (Born 1988) Says, “We’ll keep moving toward what’s next.”
Suzy’s fans remain unbothered, insisting Kim Byung Hoon is “not her type.” Theqoo users rallied behind Suzy:
- “But Suzy likes good-looking dudes.”
- “I saw this on another forum too, and was like… Suzy?? Really?? Why?? And she already made enough money herself.”
- “Stop f*cking with Suzy.”
- “Don’t mess with Suzy.”
- “He’s not Suzy’s type, though.”
Other fans weighed in:
- “It’s really blowing up. Please just leave Suzy alone.”
- “Reminds me of when my favorite actor got hit with a rumor, I’m getting PTSD… damn it, Suzy please sue them!”
- “They say it suddenly popped up across communities at the same time—who’s behind this?”
- “Save Suzy.”
- “Okay but his business-pitch type posts all came at once, way too coordinated. LOL. Like this is scary.”
- “I guess this might be ‘viral marketing,’ not for Suzy but for the CEO. You know? I’ve been seeing so many posts calling him a ‘Song Joong Ki lookalike’ and stuff.”
The rumor fire is out, but legal threats remain as Suzy’s team monitors the situation closely.
