Exciting news in the beauty world! Global cosmetic giant Benefit has officially tapped TXT member Yeonjun to be its new brand ambassador.
In a stunning new campaign, Yeonjun brings a fresh appeal to Benefit’s iconic “Benetint Color Extension.” The photos showcase his laid-back yet stylish vibe, perfectly embodying the essence of the brand. He shines while promoting the latest shade, “Raspberry Tint,” wearing an oversized white knit sweater complemented by a wet-hair look that enhances the dreamy aesthetic under vibrant pink lighting.
A representative from Benefit remarked, “Yeonjun’s free-spirited and distinctive image perfectly matches the new Benetint color. We plan to continue showcasing our trendy beauty mood through various campaigns.” This partnership promises to merge the worlds of K-pop and beauty in a vibrant way.
To mark this exciting collaboration, fans won’t want to miss a special event: with the purchase of any one of the eight Benetint shades, they’ll receive a limited-edition set of four ID-style photos featuring Yeonjun. These exclusive photo goods will be available at offline stores across the nation, along with online locations like Naver and Olive Young, while supplies last.
